By Janet Machuka
How Content Creators can do or create a successful pitching to their clients:
1. Centre the Customer:
Put the users at center stage and talk about how your brand empowers them to live their best lives.
2. More Conversations and less pitching:
Build a relationship with your prospective clients and demonstrate how your product/service offers a direct solution to their problem.
“A successful sales pitch isn’t a monologue. It’s a dialogue.” – Jacqueline Smith
3. Create Outstanding Call To Action (CTA):
Use active language like “Buy Now” or “Click Now.” Create content that will evoke the Fear Of Missing Out (FOMO) effect.
4. Tell your brand or product story to create a connection:
Erik Luhrs, “In sales situations, stories allow the subconscious mind of the prospect to truly ‘get’ and see the valuable application of the solution. All humans run 99% subconsciously and 1% consciously.”